For today’s post, I want to share a few best practices that will help add a more human element to apartment email marketing. We will cover:
#1 Always send from a person’s name
When you email prospects, are you sending from a generic leasing email )email@example.com) or a person’s name (firstname.lastname@example.org). According to The American Marketing Association, their clients increased open rates by 20% when switching their sender from a brand to a person’s company email address.
Consider making the switch. It’s one easy thing you can do to humanize your emails.
#2 Acknowledge the elephant in the room
If the email you’re sending addresses a difficult topic, don’t dance around the issue. Be transparent, clear, and concise in your communication.
#3 Be a giver—provide value
An easy way to make sure you always provide value in your email marketing is to ask yourself this question before hitting send: Is this truly valuable to my prospect/resident?
#4 Say Thank You repeatedly
This one’s simple, but sometimes we forget. Offer a sincere Thank You to both prospects and residents for taking the time to read your emails.
#5 Don’t forget tonality
The prospect/resident can’t hear your voice on email, so add tonality to get your points across. How do you do that? Use emojis where appropriate, add humor with images, and play with using all caps on some of your words. Just don’t go crazy with exclamation points.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.