When was the last time you filled out a form on your property website to see what the follow-up experience is like?
Testing these forms and seeing how the agents at your communities respond to an inquiry can either be an enlightening or a disheartening experience. Your focus should be on the impression left on the prospect—their experience with your community.
Start with your community website. Fill out the Check Availability, Schedule a Tour, or whatever type of contact form you have, and see how the follow-up process unfolds.
Pay particular attention to the following:
If you think you are having problems with leads, use the above questions in your next follow-up test.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.