4 Ways to Make an Ugly Apartment Website Look Great


Stuck with an ugly apartment website?  Don’t worry, not all is lost. Here are four ways to reinvent that ugly apartment website into almost a thing of beauty.

#1 – Change Your Font

Website fonts are one of the most underutilized marketing tools. Experiment with two to three different font styles for your website and watch how the text comes to life. It’s one of the easiest things you can do to improve any website‘s look and readability. Here are two places to search for fonts: dafont.com and google.com/fonts.

#2 – Change Your Color Palette

When it comes to website colors, your goal is to provide contrast. For example, having a gray background with charcoal text will make it incredibly hard for anyone to read. However, when you change the background to white in combination with charcoal text, the result is not only easy to read but striking in its simplicity.

I recommend doing a Google Search for 2021 website color schemes to get some ideas. Keep it simple—choose one main primary color and then a secondary bright color you can use for buttons and small areas you want to bring attention to. Try to incorporate your brand’s colors if possible.

#3 – Change Your Images

If you are not in a position to get new property photography, a quick and easy fix is to head over to either istockphoto.com or unsplash.com.  Both have a huge supply of quality stock photography.

Here are the two types of stock images you want to pick:

  • Lifestyle images/video
  • Images/video that could represent your amenities

Consider running some of the stock photography images through photo filters to create a unique look and feel.

Always keep in mind Fair Housing when choosing any type of stock imagery.

#4 – Change Your Copy

If your copy is boring, hard to read, and basically ugly, try the following tactics to make it shine:

  • Start with a short but bold headline. It can be as simple as saying, “Welcome to Estancia Lofts.”
  • Create short paragraphs of two to three sentences. This makes your copy very easy to read and digest.
  • Create bolded subheadlines.

When a reader scans the page, they’ll first see your headline and then your subheadlines. The subheadlines should describe your apartment community and amenities.

Wrapping Up

If your website is an ugly duckling, it’s time for a makeover. Changing up the fonts, images, and copy doesn’t take much time or effort, but the results can be quite dramatic. And if you find these adjustments aren’t doing your property justice, enlist a professional’s help to develop a website that will truly reflect your brand.

Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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